Written by the features editor of the leading UK weekly for PR professionals, PRWeek and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.
Covering every aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact.
Brilliant outcomes:
“Isabel Atherton helped me find the best place for my first picture book – the award winning ‘The Only Child.’ She is not only a experienced and professional book agent, but also a trusted friend, who guides like a friend and shares ideas. The process of book publishing with Isabel was a really sweet and smooth journey for me.”
Guojing, Creative Authors Client.
