Written by the features editor of the leading UK weekly for PR professionals, PRWeek and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.
Covering every aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact.
Brilliant outcomes:
“Isabel is a lovely person; always professional, kind and thoughtful. She listens and advises, drawing from a great instinct and experienced knowledge of the publishing world. Isabel is always positive and her guidance has been and is always invaluable. I am delighted to be represented by Isabel.”
Coll Muir, Creative Authors Client
