Written by the features editor of the leading UK weekly for PR professionals, PRWeek and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.
Covering every aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact.
Brilliant outcomes:
“When I first took the plunge into self-employment, Isabel was there to guide me, inspire me and help me get my work published. I’ve worked on over 15 books and none of them would have been possible without her.”
Bethany Straker, Creative Authors Client
