Written by the features editor of the leading UK weekly for PR professionals, PRWeek and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.
Covering every aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact.
Brilliant outcomes:
“I was thrilled when Isabel took a chance on me as a new and untried author back in 2012, and since then not only has she helped secure me three major book deals (and counting…) but she is always on hand for warm, professional advice and support.”
Michelle Kelly, Creative Authors Client.
