Nick Fitzherbert developed his interest in magic midway through a 20-year career in PR consultancy. The more he learned about magic, the more he realised how powerful many of the psychological principles that lie behind the tricks could be in business. Achieving membership of The Magic Circle enabled Nick to refine his thinking and develop the ‘Rules of Magic’ – principles that come instinctively to the best magicians and prove equally effective in business.
The Rules form the backbone of training programmes that Nick delivers to sales, marketing and finance teams for companies such as Halifax and Conde Nast, industry organizations including Chartered Institute of PR and CPD Foundation, and a variety of leading PR companies. In the media Nick has been seen on BBC2’s Working Lunch, heard on the Chris Evans Show and read in publications including Management Today, the Guardian and Business Life.
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