Written by the features editor of the leading UK weekly for PR professionals, PRWeek and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.
Covering every aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact.
Brilliant outcomes:
“As one of the great professionals in our industry, Isabel is a full-service agent who provides top-notch mentorship and guidance with each new project. Indeed, she is the kind of agent and coach who challenges her writers to aim ever higher as they pursue their craft.”
Kenneth Womack, Creative Authors Client
